More sports, please!

Prevention Jung von Matt/Limmat wants to get the Swiss population up to speed with witty images Health Promotion Switzerland's national population campaign on healthy body weight is entering its second phase. Mountain bikes, inline skates and running shoes need a run. The more often, the better. If you leave them in the cellar, they literally get out of shape. Three new subjects have been created for the mobilization phase of the four-year campaign. With them, Jung von Matt/Limmat has further developed the visual implementation of the issue without changing the basic idea: As before, the consequences of an unbalanced ratio of energy intake through food and energy conversion through exercise are dramatized.
Following the awareness-raising phase at the beginning of the year, the campaign is now in the mobilization phase. The aim now is to do something about the excess pounds on a broad front. Together with various partners, offers are being implemented to help people become active. Central to this are the successful slow-up events and various walking events that are already taking place successfully throughout Switzerland. Further information and activities can be found at www.gesundheitsfoerderung.ch.   
Andreas Panzeri