New Adelbodner campaign by Studio Thom Pfister
«Are you drinking Switzerland yet?» ask Christian Stucki, Mark Streit, Roman Josi, Yann Sommer, and tennis coach Severin Lüthi—all co-owners of the only mineral spring in the canton of Bern—in the latest campaign for Adelbodner by Studio Thom Pfister.
Adelbodner's new product design is at the heart of the current campaign. The expressive portraits of the testimonials underline the campaign headline and are intended to create a high level of identification.
The campaign concept was developed by the Bern-based agency Studio Thom Pfister. The measures have been live since the beginning of May and consist of OOH and DOOH posters, animated and static display ads, ads on social media and illuminated displays for trade fairs and events. A look behind the scenes is provided by the making-of films, which are distributed via Adelbodner's own channels.
Responsible at Aqva Holding: Lionel Hofstetter (CEO), Christian Biedert (Marketing Director). Responsible at Studio Thom Pfister: Thom Pfister (creative director, idea and concept), Roland Zenger (art director, print and digital), Daniel Hackiewicz (web development, senior designer), Sharon Moor (graphic designer, animations), Ursula Rytz (consulting, production and coordination), Marianne Schoch (consulting, media planning). Portrait photography and making-of films: Oli Hallberg, Priska Fuhrer, Jami-lyn Fehr. Hair and Make-Up: Anja Wiegmann. CGI products (static and animated): Oli Hallberg, Priska Fuhrer. Landscape photography: Oliver Dietschi.
