Out for Woman
The German publishing house Gruner + Jahr (G+J) is discontinuing the fortnightly women's magazine Woman after four and a half years. The losses were too great, the future prospects too poor.
The German publishing house Gruner + Jahr (G+J) is discontinuing the fortnightly women's magazine Woman after four and a half years. The losses were too great, the future prospects too poor.
G+J had launched the title with high hopes and fought for its survival for four and a half years. According to the German industry service Kress Express, the long trial period is due to the fact that Woman was one of the first major projects to be launched under the aegis of Bernd Kundrun as CEO. In the first quarter of this year, Woman sold 271,615 copies, almost 11 percent less than in the previous year. The price of the magazine was raised or lowered slightly from time to time, the magazine was plucked and plucked, staff were cut. None of this helped, Woman never got off the ground and the current issue is the last.
G+J had launched the title with high hopes and fought for its survival for four and a half years. According to the German industry service Kress Express, the long trial period is due to the fact that Woman was one of the first major projects to be launched under the aegis of Bernd Kundrun as CEO. In the first quarter of this year, Woman sold 271,615 copies, almost 11 percent less than in the previous year. The price of the magazine was raised or lowered slightly from time to time, the magazine was plucked and plucked, staff were cut. None of this helped, Woman never got off the ground and the current issue is the last.
