This is how colorful Thurbo and Kernbrand are looking for train drivers
Because many train drivers will be retiring in the coming years, Thurbo and the Kernbrand agency are launching an unusual recruitment campaign.
Train driver jobs should be as colorful as the trains and as varied as the route network. That is why the focus of a new recruitment campaign by Thurbo and Kernbrand is: #ThurboLeben. In a variety of films and subjects, career changers discover this and are thus encouraged to take up a job at Thurbo.
Humorous headlines in and on the trains draw attention to the profession. The unique perspectives from the driver's cab can be experienced 1:1 thanks to GoPro videos. The train drivers themselves also have their say in short videos and provide insights into their day-to-day work. Kernbrand is responsible for the conception and implementation of the campaign. It will be broadcast in stages in cinemas in Eastern Switzerland, DOOH, social media and on the trains themselves. All measures lead to the landing page thurboleben.ch. Interested parties can find all the information about the job description and training there and can register for the online information events.
Responsible at Thurbo AG: Cornelia Hürlimann (Head of Communications and Marketing), Ivana Damm (Communications & Marketing Specialist). Responsible for core fire: Oliver Fehr (consulting), Nadia Schlittler (project management), Alexander Raschle (concept); Janis Inauen (post-production). Responsible for media: Di Nunzio Film GmbH (production), Filmklang Vision (production), Lorena La Spada (photography).
