Rubicom: Credit Suisse spokesman founds own agency
Media spokesperson and communications expert Andreas Kern founded the consulting firm Rubicom, based in Zurich's Seefeld district. The firm focuses on public relations and strategic communications consulting for companies and executives.
A new communications agency is launching in Zurich's Seefeld district. Rubicom supports companies in media relations as well as digital and internal communication. The focus is on the positioning of organizations and executives on the one hand, and on consulting in challenging communication situations such as major projects, crises, M&A transactions and other transformation processes on the other. The agency also aims to support CEOs and communication managers as a sparring partner in all matters relating to internal and external communication.
Rubicom is headed by Andreas Kern, who has worked as a media spokesman and communications consultant for major Swiss companies for the past 20 years, during which time he has held various management positions. Among other things, he was responsible for the media positioning of the Swiss business and global asset management at Credit Suisse. He has implemented various projects for the media positioning of the bank.
A new team
The agency is strengthened for specific specialist areas by the three senior consultants Tommaso Manzin (Ghostwriting), Claudia Rheinboldt (Employee Engagement) and Tracy Turner (English Editing & Copywriting). Rubicom also has a network of partners in the areas of design, search engine optimization (SEO), monitoring, reputation analysis and media law.
The name is said to be an allusion to the decisive crossing of the Rubicon by Julius Caesar in 49 BC, which became a metaphor for irrevocable actions. According to the founder, companies and managers experience similarly decisive moments in communication issues.
