NK Media: Why an online agency is now advertising offline
NK Media is embracing the digital world—and is now advertising on Zurich trams itself. Here’s why the agency wants to use this very approach to highlight the benefits of online advertising.
Zurich-based digital marketing agency NK Media is breaking new ground when it comes to marketing - and it's not very digital: the agency has now implemented an entirely offline streetcar campaign.
The message: online advertising is cost-efficient. This is also intended to get skeptics on board, according to the agency.
The aim of the campaign was to demonstrate the advantages of online marketing over offline advertising. And a mishap even played an important role in this: at the start, the design was mounted on the streetcar in the wrong order. Carla Peterhans, Marketing Manager at NK Media, sees it positively: "In hindsight, this actually plays into our hands. Such careless mistakes are unthinkable online, and the latency in correcting them is negligible".
