Geneva agency announces new media breed
Label Communication geht als Gewinnerin eines Wettbewerbs für Westschweizer Werbeagenturen hervor. Die Agentur konnte die Edipresse-Gruppe mit ihrer Vision einer informationstechnologischen Neuausrichtung der beiden Printmedien Tribune de Genève und 24heures überzeugen.
Label Communication is the winner of a competition for advertising agencies in French-speaking Switzerland. The agency was able to convince the Edipresse Group with its vision of an information technology reorientation of the two print media Tribune de Genève and 24heures, which now belong to the new, multimedia-oriented generation of information titles. The strategic goal behind this is to develop the leading daily newspapers in their respective regions into actual information platforms. The advertising campaign launched by Label Communication announces a new media breed, the agency writes in a press release. Two funny robot dogs in the colors of 24heures and the Tribune de Genève embody the values represented by the two media - proximity to events, modernity and mobility, the statement continues.
