Bernhard Krättli becomes Managing Director of Mediasense
Mediasense, the marketing company for Publisuisse and the partner radio stations of the Swiss Radio Pool, has found its new managing director: On May 1, 2007, Bernhard Krättli will take up the position of managing director at Mediasense.
Mediasense, the marketing company of Publisuisse and the partner radio stations of the Swiss Radio Pool, has found its new managing director: Bernhard Krättli will take up the position of Managing Director of Mediasense on May 1, 2007. This was announced by Publisuisse in a press release.
Bernhard Krättli, 39, has been with Radig AG/Radio BE1 since mid-1998. Initially in finance, from May 1, 2000 as Head of Administration and member of the Executive Board and from September 1, 2000 as Commercial Director.
In the first phase after taking up his post, Krättli will set up the Zurich-based company in organizational terms, recruit the staff required to ensure successful marketing activities and set up the planning, booking and handling processes. Mediasense will be operationally active on the market from the beginning of July 2007, when the Publiplan online booking system will allow bookings of radio advertising spots. Clarifications with the Secretariat of the Competition Commission regarding the obligation to notify have shown that the participation of the Swiss Radio Pool in Mediasense is not a notifiable merger.
Bernhard Krättli, 39, has been with Radig AG/Radio BE1 since mid-1998. Initially in finance, from May 1, 2000 as Head of Administration and member of the Executive Board and from September 1, 2000 as Commercial Director.
In the first phase after taking up his post, Krättli will set up the Zurich-based company in organizational terms, recruit the staff required to ensure successful marketing activities and set up the planning, booking and handling processes. Mediasense will be operationally active on the market from the beginning of July 2007, when the Publiplan online booking system will allow bookings of radio advertising spots. Clarifications with the Secretariat of the Competition Commission regarding the obligation to notify have shown that the participation of the Swiss Radio Pool in Mediasense is not a notifiable merger.
