OgilvyOne combines offline and online dialog marketing
OgilvyOne, an agency specializing in dialogue marketing, is strengthening its consulting team by bringing Sandra Pellny on board to serve as a liaison between offline and online dialogue marketing.
The agency OgilvyOne, which specializes in dialogue marketing, is strengthening its consulting team with a liaison office between offline and online dialogue marketing and has brought Sandra Pellny on board for this purpose. OgilvyOne and its subsidiary OgilvyInteractive have been offering dialog marketing solutions for the electronic sector since 2001. Since then, these areas have become increasingly intertwined. For this reason, a new position has been created at OgilvyOne, which bundles the specialist knowledge that was previously spread across various functions. Sandra Pellny studied Media and Communication Management at the Ravensburg University of Cooperative Education. After gaining experience at a communications agency in Basel, she is now joining OgilvyOne's consultancy team in this newly created role. Her main focus is on campaigns and measures that make central use of both electronic and non-electronic media for dialog between companies and all relevant market participants. These include projects for Alcatel-Lucent, Fujifilm and Pfizer.
