Weber Harbeke Partners works its magic for Lancia in three languages
Weber Harbeke hat für das automatische Parksystem des Lancia Delta eine neue Kampagne entwickelt. Auf den Sujets zaubert die Agentur mit den Headlines «Simsaladrin»,«Abracaparqué» und «Abracadentro».
According to the agency, the new system should allow you to park with millimeter precision, hands-free, almost as if by magic. All you have to do is accelerate and brake and the vehicle steers itself. Weber Harbeke also geared its slogans towards this.
The motif can be seen immediately, including in French and Italian-speaking Switzerland. In addition to posters and advertisements, the campaign includes a radio spot, banners and a microsite.
Responsible at Fiat Automobiles Switzerland SA, Zurich: Marketing Manager Rudolf Schoch, Marketing Communication Director Maurizio Melzi, Communication Manager Giusi Brullo, (responsibility). Responsible at Weber Harbeke Partners, Zurich: Thomas Harbeke (CD), Giovanni Pucci, Christina Zvecevac, Angela Zgraggen (consulting), Christian Sidow (text), Marcel Fässler (art direction), Ramon Aemmer (graphics).
The motif can be seen immediately, including in French and Italian-speaking Switzerland. In addition to posters and advertisements, the campaign includes a radio spot, banners and a microsite.
Responsible at Fiat Automobiles Switzerland SA, Zurich: Marketing Manager Rudolf Schoch, Marketing Communication Director Maurizio Melzi, Communication Manager Giusi Brullo, (responsibility). Responsible at Weber Harbeke Partners, Zurich: Thomas Harbeke (CD), Giovanni Pucci, Christina Zvecevac, Angela Zgraggen (consulting), Christian Sidow (text), Marcel Fässler (art direction), Ramon Aemmer (graphics).
