New to make Betty Bossi's online store better known
With the tagline «Cooking is Betty Bossi,» the culinary company is launching a digital campaign for its online store featuring kitchen and household gadgets. The campaign was developed by the Zurich-based Neu Creative Agency.
Betty Bossi's brand awareness in Switzerland is high at 96% (source: Link / Yougov). However, most people in Switzerland know the company as a provider of simple and easy-to-make recipes or as a brand of fresh convenience products in the Coop. Less well known is the Betty Bossi online store with its kitchen and household helpers. Many of the products have been developed in consultation with Swiss customers and are only available in the online store.
With a new, purely digital campaign from the Neu agency, the company now wants to increase awareness of its online store and unique product inventions and attract new customers. The claim: "Cooking is Betty Bossi". It is true that "cooking" means something different to everyone, from gourmet cuisine to quick "carnivore feeding" in the family. But the kitchen gadgets in the online store are just as diverse as cooking. This diversity is to be conveyed in the campaign with the message "A thousand ideas for every kitchen".
The campaign will be played out via YouTube, display, social media and SEA push formats throughout German-speaking Switzerland from mid-April to the beginning of June 2024.
Responsible at Betty Bossi: Lars Feldmann (Managing Director), Christa Müller (Head of Digital Marketing); responsible agency: Neu Creative Agency.
