Chicory to better reach target group with new communication

 
Match Communications has developed a concept for new ways of communication for the fashion company Chicorée. Chicorée communicates today primarily via POS. Match Communications' concept shows the fashion company ways in which they can reach the predominantly young and female target group with alternative forms of advertising. In order to better tailor the proposed communication measures to the target groups, the agency is currently conducting interviews with female customers at seven Chicorée locations.