Street Parade makes extensive cross-media offers
On August 11, 2007, the Street Parade will once again attract hundreds of thousands of visitors. According to the Street Parade Zurich Association, the Street Parade is launching a comprehensive package of media offerings.
On August 11, 2007, the Street Parade will once again attract hundreds of thousands of visitors. The Zurich Street Parade Association has announced that the Street Parade is launching a comprehensive package of media offers. An individual cross-media package can be put together from over 15 different tools: From advertisements in the official booklet (circulation 500,000) to advertisements in partner media and special national editions, from trailers on the large LED screens to appearances on the Street Parade website and on-site sampling. Various TV media can also be integrated particularly well into a cross-media package. The organizers also offer agencies a consultancy commission when booking media packages, even with special conditions in the first two weeks of May. Street Parade Marketing is managed by Schorno Marketing Zurich.
