Assai wins mandate from Migros

The Migros Actilife brand is being repositioned. As part of the expansion of its product range, the brand is given its own online presence.

 The Migros Actilife brand is being repositioned. As part of the expansion of its product range, the brand is being given its own online presence. Assai wins the online communication mandate in a multi-stage selection process, as the company announced on Wednesday.  
Initial work will be visible from fall 2007. The new website is intended to promote awareness of the Actilife brand and reinforce the product promise.

More articles on the topic