The search needle that finds

Internet Wirz mercilessly pins second-hand cars, tradesmen and more for the internet search service local.ch. "Search and find" doesn't always have to mean Google. If local data is required, the local search engine local.ch can also help. Users can quickly access relevant information free of charge. Wirz Werbung now wants to make the young portal more prominent throughout Switzerland and is launching a fun poster campaign to do so. Pins are used to pin things down or to mark locations on maps. Wirz Werbung takes up the idea of the pin and illustrates in a surreal way how easy it is to pin down a pizza courier, a tradesman or a used car with local.ch. Although they are not impaled on the motifs, they are staged almost like insects in a bug collection. The almost ironic addition "Found on www.local.ch" captures the situation in a humorous way. The campaign is currently being launched with three motifs.
The still young search engine local.ch was launched by PubliGroupe. The portal, which was set up last year together with joint venture partner Swisscom Directories, aims to support searches in local markets in Switzerland. The local service makes it easier for users to search for restaurants, hotels or service providers of all kinds, for example. The content is prepared with maps and additional information and made available free of charge. local.ch works closely with LTV Gelbe Seiten AG, the publisher of 97 local telephone and business directories and 7 regional Yellow Pages directories.
Christian Lüscher