Club school goes business
Planetactive Zurich is supporting Migros Club School with the launch of the new Club School Business brand. The club school is thus endeavoring to raise the profile of continuing vocational training.
For over 60 years, Migros Club School has been offering training and further education for career and leisure. From the beginning of May, it will be running its professional training courses under the Club School Business brand. For this reason, the club school commissioned the Zurich-based full-service agency Planetactive with a soft relaunch of the website. Klubschule.ch now presents all professionally relevant offers in a separate area with specific color coding. The aim is to achieve a clear differentiation from the Migros Club School umbrella brand and the language and leisure offerings. Customers should immediately perceive the Club School Business as an independent brand, the agency writes in a press release. Planetactive has launched an online campaign for the launch of the brand. Rich media advertising media will be used to increase user involvement through additional interaction options. The campaign with the claim "Sharpen your profile" has been running since May 7 on major portals such as Bluewin and Gmx and various online editions of daily and business newspapers. Planetactive is responsible for the design and production of the online advertising material as well as for media planning and campaign tracking.
