New supplement to bring new luck
After the Sonntagsblick's magazine Sie + Er failed, the newspaper is trying to attract readers and advertisers with a new magazine.
Sonntagsblick has had a third section for around ten years. Two years ago, Ringier decided to turn the third section into a magazine. However, the magazine Sie + Er was unable to establish itself on the advertising market, which is why the new editor-in-chief Marc Walder pushed for a relaunch. Walder had the magazine completely redesigned. Now a new name, a new concept and the new graphic appearance should bring back the success that was lost with Sie + Er. The Sonntagsblick magazine should be closer to the reader and thus offer the advertising market an interesting environment. As Walder announced in an interview with the Swiss journalist, the new magazine will consist of three parts. The first part contains a lot of modern lifestyle. In the middle of the magazine there will be space for reports, portraits, interviews and portfolios. The last section is dedicated to culture, food and travel. No editorial changes have been announced for the third edition of Sonntagsblick.
