Euro RSCG Zurich in the fight against Aids
Partner mediation sites are booming. Euro RSCG uses these target group-relevant platforms as part of the Federal Office of Public Health's "Love Life Stop Aids" campaign.
Partner mediation sites are booming. Euro RSCG uses these target group-relevant platforms as part of the "Love Life Stop Aids" campaign of the Federal Office of Public Health (FOPH).
For example, if a female user logs into a flirt chat, a man sitting on the toilet suddenly appears on the interface. However, the inappropriate disturbance is immediately resolved: to ensure that the past does not interfere with the new relationship, you should check your risk profile with regard to HIV. One click takes you straight to the specially developed website check-your-love-life.ch. A theme has also been developed for both heterosexual and gay men. These are all taken from the print campaign already visible in advertisements and on billboards, according to Euro RSCG Zurich.
However, the agency is not only taking virtual action against the deadly disease. To make the use of condoms more pleasurable, the creative minds at Euro RSCG Zurich have come up with something special. Highly erotic excerpts from relevant novels were printed on the packaging. With the discreet hint that the arousal is maintained even when the condom is put on.
For example, if a female user logs into a flirt chat, a man sitting on the toilet suddenly appears on the interface. However, the inappropriate disturbance is immediately resolved: to ensure that the past does not interfere with the new relationship, you should check your risk profile with regard to HIV. One click takes you straight to the specially developed website check-your-love-life.ch. A theme has also been developed for both heterosexual and gay men. These are all taken from the print campaign already visible in advertisements and on billboards, according to Euro RSCG Zurich.
However, the agency is not only taking virtual action against the deadly disease. To make the use of condoms more pleasurable, the creative minds at Euro RSCG Zurich have come up with something special. Highly erotic excerpts from relevant novels were printed on the packaging. With the discreet hint that the arousal is maintained even when the condom is put on.
