Art Directors Club Switzerland: The new course is well received
At the 32nd general meeting of the Art Directors Club Switzerland on May 8, a positive assessment was made: The new course adopted by the ADC in 2006 has taken effect faster than expected.
At the 32nd general meeting of the Art Directors Club Switzerland on May 8, a positive assessment was made: The new course adopted by the ADC in 2006 has taken hold faster than expected. According to the ADC press release, the initiative for market-effective creativity has received broad support from companies and the media, both in terms of content and financially.
The 18 sponsors, including the general sponsor PubliGroupe and the multi-sponsor Publisuisse, as well as 18 renowned companies as supporting members, have played a major role in the ADC's new relevance. In addition, there are the new 26 collegiate members who formed special juries in Creative Strategy, Media, Campaigning and Production.
The high-end activity within the new public initiatives for better advertising is the "Backstage of Benchmark" series of events for managers. In addition to its traditional activities, the ADC realized a total of 15 new projects in 06/07. These included the Publisuisse ADC Prediction, the Publicitas Press Prize and the Cinecom Agency of the Year Award.
The reform concept of the ADC/BSW Creative School and the plans for an ADC Young Creatives Award, which will be announced for the first time this fall, were also met with applause.
All proper resolutions were passed unanimously, including - following the resignation of Frank Bodin and Daniel Matter - the re-election of the Board of Directors and the election of Daniel Krieg to this body.
The 18 sponsors, including the general sponsor PubliGroupe and the multi-sponsor Publisuisse, as well as 18 renowned companies as supporting members, have played a major role in the ADC's new relevance. In addition, there are the new 26 collegiate members who formed special juries in Creative Strategy, Media, Campaigning and Production.
The high-end activity within the new public initiatives for better advertising is the "Backstage of Benchmark" series of events for managers. In addition to its traditional activities, the ADC realized a total of 15 new projects in 06/07. These included the Publisuisse ADC Prediction, the Publicitas Press Prize and the Cinecom Agency of the Year Award.
The reform concept of the ADC/BSW Creative School and the plans for an ADC Young Creatives Award, which will be announced for the first time this fall, were also met with applause.
All proper resolutions were passed unanimously, including - following the resignation of Frank Bodin and Daniel Matter - the re-election of the Board of Directors and the election of Daniel Krieg to this body.
