Gold for Jung von Matt at the Goldbach Crossmedia Awards
Nine entries made it onto the Crossmedia Awards shortlist. Today, the winners were announced—those who most skillfully juggled the various media, demonstrated innovation, and left the best overall impression: Gold goes to Jung von Matt for the «V-Team» campaign for Unilever/Knorr, silver to Publicis for the Migros «Favorite Products» campaign, and bronze to Wirz Werbung for Mobiliar.
Nine works made it onto the shortlist for the Crossmedia Awards. Today it was announced who juggled the various media most skillfully, was innovative and left the best overall impression: gold goes to Jung von Matt for the "V-Team" campaign for Unilever/Knorr, silver to Publicis with the Migros campaign "Lieblingsprodukte" and bronze for Wirz Werbung with Mobiliar.
The jury, headed by Geri Aebi from Wirz Werbung, did not have an easy time of it. On the one hand, the final nine were all valid candidates; on the other hand, quite a few of the jury members were confronted with work from their own company. In the end, Unilever/Knorr and Jung von Matt won the gold award for the "V-Team: let's fruit your friends" campaign. The check for 10,000 euros and the "golden compass" were presented to the agency by Klaus Kappeler, CEO of the Goldbach Media Group, to great applause. Publicis won silver with the Migros campaign "Favorite Products". Wirz Werbung's umbrella brand campaign for Mobiliar Insurance won bronze. An award for the best foreign cross-media campaign goes to Proximity Werbeagentur Wien for the Austrian Federal Railways.
Goldbach Media initiated and organizes the Crossmedia Award with the intention of supporting the industry's desire for greater efficiency in advertising. According to CEO Kappeler, the further development of the bsw leading swiss agencies training program in collaboration with Goldbach Media in parallel with the cross-media competition is intended to
"the knowledge and practice of cross-media efficiency factors are making further progress".
The shortlist - Affichage
"Switzerland elects a new capital", Publicis - BANK-now, Contexta
-
"Flying, Swiss made", Jung von Matt/Limmat - Migros
"Favorite products", Publicis - Mobiliar umbrella brand campaign, Wirz Werbung
- SBB
"Discover Switzerland", Jung von Matt/Limmat - Swisscom Fixnet
"Beck & Bondi, Contexta - Tamedia, Jobwinner.ch, Wirz Werbung
- Unilever,
"V-Team", Jung von Matt
The jury - Geri Aebi, Wirz Werbung (presidency)
- Dani Matter, Matter & Gretener
- Claudio Dionisio, namics
- Andreas Gedenk, Bemberg, Gedenk, Media
- Markus Gut, Publicis
- Beat Lauber, Neue Zürcher Zeitung
- Regula Fecker, Strategic Planning
- Urs Schneider, mediaschneider
- Daniel Hartmann, Contexta
- Dominik von Matt, Jung von Matt
- Franziska von Weissenfluh, Berner Zeitung
- Marc Werner, Swisscom
The jury, headed by Geri Aebi from Wirz Werbung, did not have an easy time of it. On the one hand, the final nine were all valid candidates; on the other hand, quite a few of the jury members were confronted with work from their own company. In the end, Unilever/Knorr and Jung von Matt won the gold award for the "V-Team: let's fruit your friends" campaign. The check for 10,000 euros and the "golden compass" were presented to the agency by Klaus Kappeler, CEO of the Goldbach Media Group, to great applause. Publicis won silver with the Migros campaign "Favorite Products". Wirz Werbung's umbrella brand campaign for Mobiliar Insurance won bronze. An award for the best foreign cross-media campaign goes to Proximity Werbeagentur Wien for the Austrian Federal Railways.
Goldbach Media initiated and organizes the Crossmedia Award with the intention of supporting the industry's desire for greater efficiency in advertising. According to CEO Kappeler, the further development of the bsw leading swiss agencies training program in collaboration with Goldbach Media in parallel with the cross-media competition is intended to
"the knowledge and practice of cross-media efficiency factors are making further progress".
The shortlist - Affichage
"Switzerland elects a new capital", Publicis - BANK-now, Contexta
-
"Flying, Swiss made", Jung von Matt/Limmat - Migros
"Favorite products", Publicis - Mobiliar umbrella brand campaign, Wirz Werbung
- SBB
"Discover Switzerland", Jung von Matt/Limmat - Swisscom Fixnet
"Beck & Bondi, Contexta - Tamedia, Jobwinner.ch, Wirz Werbung
- Unilever,
"V-Team", Jung von Matt
The jury - Geri Aebi, Wirz Werbung (presidency)
- Dani Matter, Matter & Gretener
- Claudio Dionisio, namics
- Andreas Gedenk, Bemberg, Gedenk, Media
- Markus Gut, Publicis
- Beat Lauber, Neue Zürcher Zeitung
- Regula Fecker, Strategic Planning
- Urs Schneider, mediaschneider
- Daniel Hartmann, Contexta
- Dominik von Matt, Jung von Matt
- Franziska von Weissenfluh, Berner Zeitung
- Marc Werner, Swisscom
