These are the winners of the ADC Young Creatives Award 2024
On Wednesday evening, the 17th annual ADC Young Creatives Award ceremony took place. About 120 guests gathered at Club Zukunft in Zurich to celebrate the winning teams in the Film, Cyber, Outdoor, and Direct categories.
A total of 45 teams submitted 88 entries - almost a record in the history of the ADC Young Creatives Awards. This year, the youngsters had to make the new GMZ children's program "Murpfi" from briefing partner Genossenschaft Migros Zürich "known with a 'bang'" and "as popular as possible".
The primary aim was not just to find implementations, but big ideas for a relatively small budget: "We were looking for smart ideas that are simple and touch the heart. And the youngsters understood this and delivered. We are happy and delighted," says Sven Guggenheim, Head of Marketing Communication at the Migros Cooperative Zurich.
The "Direct" category received a particularly high number of entries this year. "We are really impressed by the large number of great entries in this category. I particularly like the fact that direct marketing, especially when it comes to emotional and personal topics, is also used by young talents and is beautifully staged in cross-media campaigns," says Fabiène Bachmann, Senior Project Manager Marketing Advertising at Post Advertising.
This year's award ceremony was once again hosted by Céline Werdelis, who is currently part of the SRF 3 moderation team and has already been in front of the camera for "Tele Züri" and behind the microphone for "Radio 24".
The winners of the ADC Young Creatives Award 2024 at a glance
Film category: "Murpfi ischs gsi" by Francesca Kleinstück & Emil Maeder
Outdoor category: "Pen pals" by Luisa Jentzsch & Sandro Schmocker
Cyber category: "dAin radio play" by Fabrice Studer & Manuel Silva
Category Direct: "Murpfi's craft home" by Joséphine Ducret & Natalie Friedrich
In addition to the award, the eight youngsters will also receive membership of the "Young ADC", making them part of ADC Switzerland. They will also receive a "ticket" to join the judging panel at the next ADC judging and thus decide on the shortlist and bronze awards on the first jury day. Thanks to a cooperation with Weischer.Cinema Switzerland, the winning teams in the Film, Outdoor and Cyber categories will also represent Switzerland at the Young Lions Competition in Cannes in June.
Partners of the ADC Young Creatives Award ADC Switzerland are main sponsor Genossenschaft Migros Zürich as well as APG|SGA Out of Home Media, Die Schweizerische Post, Blick, Swissfilm Association, Keystone SDA and Weischer.Cinema Switzerland as official Swiss Cannes Lions representative and ADC cooperation partner. Event partner is LSA Leading Swiss Agencies, media partners are m&k advertisingweek.ch and Personal.
