Marketing communication gets new planners
About 200 young advertising professionals registered for the exams for the Swiss Federal Certification in Marketing Communication Planning this spring. Ultimately, 159 candidates from German-speaking Switzerland and 20 candidates from French-speaking Switzerland completed the exam.
Around 200 young advertisers registered for the federal marketing communication planner exams this spring. 159 candidates from German-speaking Switzerland and 20 candidates from French-speaking Switzerland ultimately passed the exam. The pass rate this year is a good 68 percent, which is only slightly lower than last year (69 percent), writes the Swiss Advertising Association in a press release. This means that 121 candidates passed the exam. Three women are at the forefront; Nicole Schnell, Karin Weigelt and Deborah Zedi all achieved the top grade of 5.0. By successfully passing the exam, all new marketing communication planners have proven that they have mastered the main subjects of communication planning, media and production. In addition to these disciplines, the basics of integrated communication, marketing and advertising management were also important in the minor subjects.
