Augenweide gives 1000 good reasons for Grenchen
In a recent campaign targeting residents, the Zuchwil-based agency Augenweide lists 1,000 good reasons to choose Grenchen. The campaign positions Grenchen as the city for people who don’t want to live in a city.
Augenweide worked closely with the town of Grenchen to develop and launch a marketing campaign for the town. It builds on the new branding of the town of Grenchen, also developed by Augenweide, and consists of a Landing pagesocial media content and ads, OOH and traditional print advertisements. The aim of this campaign is to position Grenchen as an attractive place to live and work and to attract new residents to Grenchen.
According to the campaign, there are many reasons to choose Grenchen. Under the slogan "1000 good reasons for Grenchen", offers relating to culture & leisure, learning & working and living & housing are summarized and highlighted. Actors from the theater group led by Iris Minder volunteered as models for the campaign to lend additional credibility to the 1000 reasons.
Responsible at the City of Grenchen: Susanne Sahli (Economic Development Manager), Mike Brotschi (Coordinator Culture, Sport and Leisure/Location Promotion). Responsible at Augenweide: Jonas Moser (AD), Gerald Barth (text), Daniela Geiser (web), Catarina Silva (project management), Nathalie Stephani (project management). Web programming: I-web - Innovative Web. Photography: Samuel Müller.
