Edipresse kicks off May with a cross-media offering
Since early May, Edipresse has offered an integrated cross-media solution with customizable creative options for the advertising market.
Edipresse's cross-media approach, which has been in operation since the beginning of May, integrates all strategies that are tailored to the demands and challenges of the advertising industry, the publisher writes in a press release. Edipresse Crossmedia has access to all Edipresse publications in French-speaking Switzerland, the websites of Romandieonline, the majority of regional television stations in French-speaking Switzerland and the radio stations of the Rouge FM group. In addition, there are cell phone solutions that have been developed for the titles using internal know-how in collaboration with external partners. Frédéric Zamofing heads the new structure of Edipresse Crossmedia.
