Publicitas Index: Advertising expenditure down slightly in April
The Publicitas Index, which tracks trends in advertising spending in the daily press, fell slightly in April. Due to the absence of a Saturday, the index dropped from 96.1 to 96.0 points.
The Publicitas index on the development of advertising expenditure in the daily press fell slightly in April. Due to the absence of a Saturday, the index fell from 96.1 to 96.0 points. The weak dynamics of commercial advertisements and supplements generally prevented the index from developing as Publicitas reported. The main reason for this was the reluctance of automobile importers and telecommunications companies to invest.
The index of job advertisements climbed by only 2.6 points to 174.0 points. Publicitas sees the reason for the modest development in the lack of Saturday compared to the previous year. On the other hand, occasional advertisements are still recording remarkable growth, according to the information provided. The extensive cantonal votes and the increase in obituaries in particular contributed significantly to the positive development. Real estate advertisements stagnated, with the corresponding index falling slightly by 0.2 points to 95.7 points.
The index of job advertisements climbed by only 2.6 points to 174.0 points. Publicitas sees the reason for the modest development in the lack of Saturday compared to the previous year. On the other hand, occasional advertisements are still recording remarkable growth, according to the information provided. The extensive cantonal votes and the increase in obituaries in particular contributed significantly to the positive development. Real estate advertisements stagnated, with the corresponding index falling slightly by 0.2 points to 95.7 points.
