Yellow develops new brand identity for Blaser Architekten
Blaser Architekten in Basel has commissioned the strategic creative agency Yellow to put its brand communication on a distinctive footing. Through a collaborative process, the company’s positioning was refined and its corporate design was redesigned. Yellow is also assisting with the development and implementation of operational measures.
The Basel-based architecture firm Blaser Architekten celebrated its 30th anniversary. The owner-managed company took this anniversary as an opportunity to rethink both its organizational structure and its positioning in the market. Christian Blaser and his team engaged the strategic creative agency Yellow in Basel for the second task.
The entire process of developing a differentiating positioning and the subsequent creative implementation was managed according to the agency's own brand principle. In order to gain the necessary information and insights, numerous stakeholders were interviewed and a comprehensive market and competitor analysis was carried out. The agency discussed the insights gained and the basis for differentiation derived from them with the management team and aligned them with the organizational structure that was being developed at the same time. Based on the sharpened self-image and values of Blaser Architekten, a new image and guidelines for the tonality of the communication were developed. In the final phase, the creative agency and client worked together to implement the numerous communication concepts and tools. These include the corporate website, social media presence, stationery and corporate documentation.
Responsible at Blaser Architekten: Christian Blaser, Claudia Britt. Agency: Strategic creative agency Yellow, Basel.
