Brandmover realizes campaign for the 1st birthday of Feelgood Condoms
To mark the first anniversary of the vegan condom brand Feelgood Condoms, the OOH and social media campaign «For the Sausage. Totally Vegan» is launching. The concept and execution were handled by Brandmover, and the video «Safe on the Road» was produced by Finna.
The play on words is intended to draw attention to the vegan Feelgood condoms with a wink and to raise awareness for the careful use of natural resources and for products without animal ingredients. The campaign uses humor to debunk outdated eco and vegan clichés and prove that sustainability and the choice of vegan products can also be attractive in the bedroom.
Beutl bites into the sausage
The campaign is supported by activities such as samplings, events and Swiss celebrities. Rafael Beutl, for example, promotes the brand by taking a hearty bite of a sausage.
Safe in traffic
Another video is intended to prove the road safety of a condom by subjecting it to an ultimate stability test: A car drives over the sausage and destroys it, while the condom remains intact.
