Publicis sends post-mobile campaign into second round
Following its launch in February, Post Mobile now aims to raise awareness of the benefits of its mobile plans. True to the tagline «It doesn’t get any yellower than this,» the color yellow continues to play a central role in the campaign created by Publicis.
In Post Mobile's launch campaign, the claim "It couldn't be more yellow" was the program: there was a yellow anthem and yellow posters (Werbewoche.ch reported). The ongoing awareness campaign now builds on this. Five different subjects allow a look behind the color. Yellow represents a range of emotional and functional benefits that customers can enjoy when taking out a Post-Mobile subscription.
How yellow works
In the campaign, various yellow benefits - such as crystal-clear offers, transparent prices, low-cost subscriptions and a fast network - are packaged in 15 seconds and quickly brought to the point. The yellow accents will continue to provide the necessary eye-catcher and the essential recognition value. They bring color to the everyday situations in which the characters in the commercials find themselves.
An offer for all
Post Mobile wants to appeal to a broad section of the population. For young people, there is a fast network for a low price. Older people, on the other hand, are happy to have a provider for whom friendly customer contact and uncomplicated services are very important. But people who have only been in Switzerland for a short time should also benefit from Post Mobile and be able to obtain advice at post offices.
The campaign will be shown from Monday with OOH and DOOH placements, and a week later on television and as online videos.
Responsible at Post Mobile: Evelyn Schnarrenberger, Jenny Mosbacher, Sonja Baumann, Ana Ingold, Yannick Lehmann, Carmela Fusco, Marcel Lehmann. Responsible at Publicis Zurich: David Lübke (Creative Director), Philipp Klink (Senior Copywriter), Sebastian Danielsson (Senior Art Director), Cedric Fuchs (Art Director), Maureen Wangui (Graphic Designer), Anna Leudolph (Freelance Creative Director), Rob Hartmann (Executive Creative Director), Sandro Looser (Client Service Director), Lea Zaydowicz (Account Director), Lea Zehnder (Junior Account Manager). Responsible at Prodigious: Factory Prodigious, Carol Maag / Constantine Wrage (Agency Producer Prodigious). Post Mobile Commercial Crew: Jen Krause (Director), Hillton (Production), Mona Bertschinger, David Bertschinger Karg (Exc. Producer), Yanik Müller (Senior Producer), Debby Caplunik (Producer), Jonas Steinbacher (Camera), Jenny Tschuggmel (Styling), Robin Fessel (Art Dep.), Jordan Singleton (H&M), Billy Bains (Post-Producer), Alexander Brand (Editor), Matthias Stoopman (Color Grading), Jingle Jungle (Sound Design). Music: 86Tales (composition), Patrick Scheffler, title Post Mobile (composer).
