Charles Blunier & Co. creates new branding for System4
In early 2024, the Zurich-based agency Charles Blunier & Co. was commissioned to develop a branding strategy for the furniture manufacturer System4. Under the tagline «Endless inspiration,» the agency created a new creative identity, a new website, a magazine, and a campaign.
"We were commissioned to redesign the brand, align it internationally and position it accordingly," explains Charles Blunier. "In this large environment of suppliers, we didn't just want to advertise another piece of shelving furniture, but to use the endless possibilities that this system offers as a USP and therefore as a platform for artists and creatives."
As part of the branding assignment, a new CI, a new website, a magazine and a campaign were implemented, which can currently be seen at Zurich's main railway station, among other places. In addition, a custom System4 font was developed in collaboration with New York-based Scott Vander Zee. The face of the campaign is Swiss top model Ronja Furrer, who was staged by Larissa Hoffmann.
In March 2024, the furniture manufacturer will also open its first flagship store in Zurich's Niederdorf district.
Responsible at System4: Esther Streng (CEO), Felix Fischer (Artistic Director), Celestino Möhr (Head of Marketing & Sales), Lucas Stebler (Marketing Manager E-Commerce). Responsible at Charles Blunier & Co: Charles Blunier (overall responsibility and Creative Director), Romy Strasser (Art Director), Annika Hänni (Design Direction), Till Kammertöns (Website Development), Chanel Kah Yin Liang (Lead Digital Visual Communication), Simon Tellenbach (Managing Director), Lena Staeheli (Head of Editorial & Projects), Barbara Kallenberg (PR & Communication), Tree Stones (Technical Implementation) Red Plant (Interactive 3D) Larissa Hoffmann, Claudia Knöpfel, Dominik Hodel (Photographer).
