Publicis for Floralp: Better safe than sorry
Because it tastes twice as good, Floralp and Publicis are now spreading butter on both sides of their sandwiches. And to that end, they’ve also booked classic advertising media twice: on the front and the back.
Floralp Vorzugsbutter has been the irresistible original since 1928. Many people can't spread enough of it on a slice of bread. That's why the cult brand and Publicis Zurich have now spread the butter twice for the new campaign. To inspire the Swiss population to try this spreading technique, a campaign was launched that reinterprets classic advertising media.
Because a two-dimensional image doesn't really do justice to either side of a fine, double-sided sandwich. By booking double-sided out-of-home areas (front and back), the double-sided sandwich could be presented in double its splendor in the interplay of the posters: Front and back. This turned the irresistible original into something irresistibly original in German- and French-speaking Switzerland.
Responsible at Floralp: Lisa-Maria Blatti (Advertising Project Manager), Martin Rüst (Head of Advertising & Key Account Department), Peter Ryser (Managing Director Floralp GmbH). Responsible for creation & production: Cédric Fuchs (Art Director), Henry Clarke (Copywriter), Gaston Filippo & Johnny Grubenmann (Creative Directors), Rob Hartmann (Executive Creative Director), Flurin Hardt (Senior Account Director). Responsible for photography Pengworks, Gianni Peng (photographer).
