Goldbach: Advertising in the style of a social media story
Goldbach is expanding its advertising offerings with the online advertising format "Story Ad." This allows advertisers to showcase their brand in the style of a social media story.
We are all familiar with the social media story that you casually click through with your thumb. The advertising marketer Goldbach is taking advantage of this form of presentation and is adding the online advertising medium Story Ad to its advertising offering with immediate effect. The Story Ad enables advertisers to bring their products and services to the target group on the mobile device in the style of a social media story. The story function allows several images and/or videos to be shown together and simultaneously generate interaction with the recipient by placing call-to-action buttons.
The interactive format is part of Goldbach's rich media offering, i.e. online advertising media that enable interaction with customers and generate attention through the integration of videos, games or animations. This ensures engagement and is intended to strengthen the advertised brand. Special formats such as the drag & drop ad, the hover ad or the story ad can be displayed in the Goldbach networks with websites such as tagesanzeiger.ch, 20min.ch, prosieben.ch, rtl.de etc.
Together with the introduction of Story Ads, Goldbach also announces that production and hosting costs for customers booking rich media and special formats will now be eliminated.
