Grey responsible for Sony Video Player campaign

 
Sony has engaged the communications agency Grey for the launch campaign of its new Walkman video MP3 player. The media strategy is tailored to the mobile lifestyle of the target audience and the usage pattern of the device, the agency writes in a press release. Advertising will be placed where the new Walkman will soon be in use, in the major free titles that owe their success to commuters in urban areas. In addition, on rail posters and on public transport. Special titles and an integrated website round off the package of measures. The campaign starts in the national Sunday press and runs until mid-June.