Publitest gets new managing director

As of June 1, Publitest will have a new Managing Director in Lukas Zihlmann. The market research institute is part of the Wirz Group. Previously, the CEO of Wirz, Peter Strub, was in charge of Publitest's business. Zihlmann has been Managing Director of advertising statistics company Media Focus since July 2002. He previously held various positions at Weka Verlag, most recently as Head of Sales and Member of the Executive Board. In a press release issued on Monday, Zihlmann writes that Publitest is to become a preferred address for marketing, media and communications research. Publitest wants to impress with its specialist knowledge and be innovative and close to its customers.