Getting to know the post office through play

 Maxomedia has developed a geogame on behalf of Swiss Post International. The aim of the game is to deliver parcels and letters worldwide on time. The aim is to hit the specified delivery location of the postal items on all continents as accurately as possible using drag-and-drop. The viral component of the geogame is the Tell-a-Friend function, with which every player can challenge friends and acquaintances to play. The flash-based geogame serves to increase frequency on the Swiss Post International (SPI) website and to boost the Swiss market leader's image in international mail delivery. According to a press release, the geogame makes it clear to players what a huge logistical feat SPI accomplishes on a daily basis.