Content and form stage Hunn Gartenmöbel's image campaign
Swiss garden furniture expert Hunn-Gartenmöbel is launching a new branding campaign, created by the Zurich-based agency Inhalt und Form following a successful pitch.
Just in time for the start of the gardening season, the Swiss garden furniture expert, which is now also based in Lyssach as well as Bremgarten, is treating itself to a new image campaign.
At the heart of Hunn Gartenmöbel's new image campaign are three entertaining commercials and three key visuals in which the protagonists really feel at home in their garden and forget everything around them. As a result, they do things that you actually only do within your own four walls.
"Our garden furniture is more than just furniture, it is an expression of joie de vivre and quality of life", says Timon Kobel, Head of Marketing and Communication at Hunn Gartenmöbel. "That's why it was important to us in our new campaign to present the garden as a feel-good oasis where you really feel at home."
The campaign will be on air from February 28 and can be seen on TV, YouTube, Instagram, Facebook, in the form of display ads and OOH. Additional measures such as radio spots, mailings and special opening posters will also be used.
Radio spot
Responsible Hunn garden furniture: Timon Kobel (Head of Marketing & Communication), Olivia Meier (Content Manager), Andreja Cosic (E-Commerce Manager). Responsible for content and form: Dominik Stibal (CEO), Karin Estermann (Executive Creative Director), David Hugentobler (Creative Director), Manuel Schnoz (Art Director), Stefanie Hager (Project Manager). Production: Studio Nord (film production); Nicolas Burri Studio (photography)
