Lucerne agency MisSpelling now in women's hands
International Women’s Day on March 8 holds special significance for the MisSpelling agency this year: Founded 10 years ago by Natalie Gijsbers, four women are now at the helm of the Lucerne-based agency. This is certainly evident in various areas of MisSpelling’s operations.
Founded by Natalie Gijsbers in 2014 as a one-woman business, the company has MisSpelling has since developed into a strong full-service online marketing agency, according to a press release. 13 employees and one apprentice help the wide range of clients to achieve conspicuous visibility on the Internet. The agency sees its particular strengths in the design and programming of meaningful websites and their findability through effective SEO and SEA. Creative social media management, relevant content including newsletter marketing, blogs, translations and proofreading as well as photography and videography round off the Lucerne agency's portfolio.
The size of the agency has prompted Gijsbers to distribute the management tasks among several people, according to the statement. To this end, the 49-year-old is relying on female power: she has recently been joined on the management team by Michèle Maurer (48) as a member of the Management Board and Team Lead Content, Dania Schaad (44) as Team Lead Web Design, Jessica Häfliger (24) as Team Lead SEO/SEA and Daphne Zamboni (34) as Team Lead Social Media.
Feminine purple and lots of personal customer service
Customers would notice that women are in charge at MisSpelling primarily from the brand color purple, which symbolizes femininity, as well as from the special support. Customer care is the agency's top priority; they should always "feel at home".
Although the MisSpelling crew is predominantly made up of women, the four men are indispensable in the company. Together, they ensure an "incomparable team spirit".
