Swisscom strengthens media and entertainment sector
Swisscom is acquiring 35% of the Geneva-based video-on-demand specialist Transmedia. The telecoms company is thus taking a further step in its realignment as a multimedia provider.
Swisscom is acquiring 35% of the Geneva-based video-on-demand specialist Transmedia. The telecoms company is thus taking a further step in its realignment as a multimedia provider.
Swisscom had positioned itself in the multimedia segment with the launch of Bluewin TV. With its investment in Transmedia, Swisscom announced its third commitment in the media and entertainment sector on Thursday. A few weeks ago, Swisscom already invested in Dyte.tv and Liberovision, a software developer for virtual camera settings. The latest acquisition, Transmedia, is a leading provider in the video-on-demand (VoD) market. The company acts as an intermediary for VoD titles and also operates its own VoD channel for concerts, i-concerts. The channel is not yet available in Switzerland, but is supplied to international telecoms companies and cable operators such as Free, Telenet, Club Internet and BT Vision. Swisscom had previously obtained some of its French content from Transmedia.
Swisscom had positioned itself in the multimedia segment with the launch of Bluewin TV. With its investment in Transmedia, Swisscom announced its third commitment in the media and entertainment sector on Thursday. A few weeks ago, Swisscom already invested in Dyte.tv and Liberovision, a software developer for virtual camera settings. The latest acquisition, Transmedia, is a leading provider in the video-on-demand (VoD) market. The company acts as an intermediary for VoD titles and also operates its own VoD channel for concerts, i-concerts. The channel is not yet available in Switzerland, but is supplied to international telecoms companies and cable operators such as Free, Telenet, Club Internet and BT Vision. Swisscom had previously obtained some of its French content from Transmedia.
