USA: Record income from Internet advertising
Revenues from online advertising in the USA continue to climb steadily. Last year, advertising expenditure on the internet reached a new record of 16.9 billion dollars, 35% higher than in the previous year.
Revenues from online advertising in the USA continue to climb steadily. Last year, advertising expenditure on the internet reached a new record of 16.9 billion dollars, 35% higher than in the previous year.
This was announced by the industry association Interactive Advertising Bureau (IAB) and the auditing firm PricewaterhouseCoopers on Wednesday. As reported by SDA, the industry expects advertising revenues to continue to grow. Advertising companies and advertising agencies have recognized that interactive advertising appearances on the Internet are a unique way to reach customers, explained the IAB.
This was announced by the industry association Interactive Advertising Bureau (IAB) and the auditing firm PricewaterhouseCoopers on Wednesday. As reported by SDA, the industry expects advertising revenues to continue to grow. Advertising companies and advertising agencies have recognized that interactive advertising appearances on the Internet are a unique way to reach customers, explained the IAB.
