News News Switzerland goes Big Apple

Every day at rush hour, News Aktuell Switzerland flickers hundreds of PR images across the world's largest digital screen in New York's Times Square. With this innovative service, the company enables its customers to reach a broader public. "Obs.BigApple" is the name of the new PR image distribution service offered by News Aktuell Switzerland in cooperation with PR Newswire, a United Business Media company. According to a report by SDA, the photos will be displayed during rush hour in Times Square, a place where over 1.5 million people pass every day. In addition, the images will be distributed via satellite directly to over 900 US media outlets affiliated with the Associated Press agency service.