Unusual advertising from Baden
The advertising agency S&W has embellished the AZ Mediengruppe annual report with microscope images. The aim is to illustrate various aspects of the company through depictions of biological processes.
The advertising agency S&W has decorated the AZ Media Group's annual report with microscope images. The various aspects of the company are illustrated by depicting biological processes.
In the AZ Media Group's new annual report, each illustration reflects the topic covered on the opposite page. According to the press release from the commissioned advertising agency, companies and living organisms have many similarities, as both would function best if each smallest unit knew and mastered its task and thus served the whole optimally. Thus, the insights into the microscopic world of cells and nerves would reveal surprising analogies to functions, activities, tasks, products and services in the various business areas of the media company.
In the AZ Media Group's new annual report, each illustration reflects the topic covered on the opposite page. According to the press release from the commissioned advertising agency, companies and living organisms have many similarities, as both would function best if each smallest unit knew and mastered its task and thus served the whole optimally. Thus, the insights into the microscopic world of cells and nerves would reveal surprising analogies to functions, activities, tasks, products and services in the various business areas of the media company.
