3+ is for sale
Less than a year after its founding, the private television station 3+ is up for sale. The company has received several offers, but the station is in no hurry to sell.
Shortly before its birthday, the Swiss private television channel 3+ is already up for sale. As the news agency SDA writes in a report, the Board of Directors and program director Torsten Prenter said that 3+ is not actively looking for a buyer and that they are in no hurry to sell. Prenter went on to say that 3+ is a healthy company. 3+ began operations on August 31, 2006. According to the company, the channel achieved a market share of 3.2 percent last month in the target group of 15 to 49-year-olds, which is important for the advertising industry. In the first few months, the station recorded an average market share of 2.1 percent. The station employs 30 people in Schlieren. According to Prenter, the station is not making any major losses. Revenues are expected to be in the double-digit million range. Prenter holds a ten percent stake in the company, while the majority of the station, 89 percent, is in the hands of founder and managing director Dominik Kaiser.
