Last but not least: The letter - a sign of personality and beauty
Swiss Post is fighting for the letter writers. According to a recent study by Swiss Post, the letter will never disappear completely.
Times are not easy for the postal service. Letter carriers used to be on the road every day with trailers full of letters, whereas today they have fewer and fewer letters to deliver. SMS and emails are to blame. More and more people are sending emails, pushing the importance of letters into the background. Letters will disappear more and more, people think. But the latest study by Swiss Post concludes that they will never disappear completely. After all, personality is synonymous with letters and a letter is always nicer and more personal than an email. At least that was the view of three quarters of those surveyed. Which means the letter carrier can probably keep his name for a long time to come, at least as long as people continue to value personality and beauty.
