Thjnk for Sunrise: Woman misses elevator ride with Federer and Odermatt
In a clever way, Sunrise and Thjnk draw attention to the beauty of life away from the screen: Because a woman has her eyes glued to her smartphone, she doesn't notice who's standing next to her in the elevator.
Looking at your cell phone is omnipresent - after all, there's always a feed to check or a message to reply to. But while you're looking at the small screen, the world keeps turning and you run the risk of missing unique moments.
With a story that shows just that, Sunrise makes a charming plea not to miss out on life's surprising moments. It stars a young woman who rides a lift engrossed in cat videos and nail tutorials and doesn't notice that tennis legend Roger Federer and ski high-flyer Marco Odermatt are getting on. A fact that amuses Switzerland's most popular athletes. Only when the unique moment is over does the main protagonist take her eyes off her cell phone and realize that something special has just happened. "Spooky", the soundtrack to the campaign, comes from British soul singer Dusty Springfield.
The film will be shown in cinemas, on TV and online. Shortly before the campaign launch, a teaser drew attention to the upcoming encounter between the sports stars.
Responsible at Sunrise: Andreas Caluori (Senior Director Brand, Consumer Marketing, Sponsoring), Anna Leutar (Head of ATL & Brand Campaigning), Andreas Jäggi (Senior Marketing Manager). Responsible at Thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Maira Weidmann (Text), Luca Stancheris (Art Direction), Josephine Jeanguenin, Moritz Houmard (Graphic Design) Gordon Nemitz (GF Strategy), Andrea Bison (GF Consulting) Claudia Ziltener, Michaela Bossard, Cornelia Nünlist (Consulting) Benjamin Calcott, Thomas Nabbefeld (Producing). External partners: Pumpkin (Production), Martin Werner (Director), Sonja Brand (Executive Producer), Stefanie Brand (Producer), Jan Mettler (DoP), Nikolai Monber (Editor), BaconX (Grading & VFX), Südlich-t (Finishing) Jingle Jungle (Sound Studio), Kevin Koch(Sound Design), Claudia Brand (Post Producer), Track and Fields (Music Licensing), Mediatonic, SirMary (Media).
