Swiss Marketing: The website as a mothership
Per Ende Jahr lanciert Swiss Marketing seine Website neu. Mit dem Relaunch soll die Homepage noch stärker als Community Tool wirken. Message an die Surfer: Bitte einsteigen mit Swiss Marketing.
Now it's official: Swiss Marketing is relaunching its website together with the Swiss company Webgearing. "In the fall of this year," says President Uwe Tännler, "the redesigned site will go online." The website will be much more than just an internet shop window. Together with the partner company Webgearing, the aim is to create an individual platform for knowledge transfer. Users should be able to set up their own cockpit, so to speak. Tännler explains: "Anyone who constantly needs the Swiss flight schedule or the latest stock market prices, for example, can feed this information to their personal version of the Swiss marketing website." The fact that the company's own website is the main focus of online communication is systematic. Just as Internet experts usually demand, Swiss Marketing wants to position its homepage as the nucleus of its web activities, as a kind of mother ship. This is where the content is centered, where the knowledge is located and where the community meets. Swiss Marketing's new web presence should therefore offer all the advantages of a typical entry page to the Internet.
Swiss Marketing Day again via Xing
Of course, Swiss Marketing wants to use social media - but not in a watering can approach, but in a very targeted manner. For the Swiss Marketing Day, for example, says Tännler, the activities on the business contact platform Xing have been very worthwhile: "Within a very short time, we were able to build up 700 members there. The valuable thing about it is that we use this platform for almost twelve months a year and can therefore keep our members constantly up to date. This has also enabled us to effectively acquire participants via this Xing presence." Tännler does not envisage any activities on the booming Facebook network, however: "We are a professional association that stands for business-to-business topics and promotes education and training. At least from a current perspective, that doesn't fit perfectly with a platform that is still more about the fun factor."
Despite the great interest in web activities on all sides - according to Tännler, an online marketing club is also being planned - the Swiss Marketing President draws a sharp dividing line between the real and virtual worlds: "All these new tools offer many opportunities, and it is a good idea to follow developments as closely as possible. On the other hand, it must also be said that no virtual tool can replace person-to-person contact." The successful events organized by the regional groups are a constant reminder of this, as the Swiss Marketing Day at the KKL demonstrated once again this year. And the Americans say the same thing. The nice saying on the other side of the Atlantic is: "You can't email a handshake" - a handshake cannot be sent by email." Fortunately not.
Swiss Marketing Day again via Xing
Of course, Swiss Marketing wants to use social media - but not in a watering can approach, but in a very targeted manner. For the Swiss Marketing Day, for example, says Tännler, the activities on the business contact platform Xing have been very worthwhile: "Within a very short time, we were able to build up 700 members there. The valuable thing about it is that we use this platform for almost twelve months a year and can therefore keep our members constantly up to date. This has also enabled us to effectively acquire participants via this Xing presence." Tännler does not envisage any activities on the booming Facebook network, however: "We are a professional association that stands for business-to-business topics and promotes education and training. At least from a current perspective, that doesn't fit perfectly with a platform that is still more about the fun factor."
Despite the great interest in web activities on all sides - according to Tännler, an online marketing club is also being planned - the Swiss Marketing President draws a sharp dividing line between the real and virtual worlds: "All these new tools offer many opportunities, and it is a good idea to follow developments as closely as possible. On the other hand, it must also be said that no virtual tool can replace person-to-person contact." The successful events organized by the regional groups are a constant reminder of this, as the Swiss Marketing Day at the KKL demonstrated once again this year. And the Americans say the same thing. The nice saying on the other side of the Atlantic is: "You can't email a handshake" - a handshake cannot be sent by email." Fortunately not.
