BFH Wirtschaft and Nutshell launch an infinite branding film
The Zurich-based agency Nutshell has created a brand awareness campaign—including a video—for the Bern University of Applied Sciences (BFH) that aims to position the BFH as a sustainable educational institution.
The Bern University of Applied Sciences Business School educates around 2,500 students and focuses its teaching and research on practical research areas such as sustainable business. The production company Nutshell has taken this starting point as an opportunity to understand the economy as a circular cycle in which innovation and education are closely interwoven.
This circularity was taken further and used as a cinematic concept. The result is an image film for BFHW that has neither a beginning nor an end.
Circular economy at the heart of communication
The brand awareness campaign focuses on various photo subjects and a main film, which is intended to manifest the university's positioning as a sustainable educational institute. The film team works exclusively with students, employees and laypeople from the Bern area.
Responsible at BFHW: Natascha Branscheidt (Head of Communications), Natalie Fasnacht (Project Manager), Raphael Zaugg (Video). Responsible at Nutshell Films: Yves De Prà (concept, direction, production), Andreas von Muralt (concept, production), Lukas Wellauer (camera), Oliver Muff, Niculin Felix (head lighting), Nicolas Brunner (setton), Magnus Langset (edit), Hastings (sound design, mixing), Tape (VFX), Simon Hardegger (color grading).
