Probability 0.0003 percent
Awards More than 3,000 posters from around the world were submitted to the British D&AD Awards. Three posters were recognized by the British jury. But only one campaign was honored with the coveted Pencil this year.
Caught the eye. Awards More than 3000 posters from all over the world were submitted to the British D&AD Award. Three posters were recognized by the British jury. But only one campaign was awarded the coveted Pencil this year. Since its foundation in 1962, the British D&AD has therefore been regarded as the strictest guardian of global creativity. Pius Walker is naturally proud that his campaign for Amnesty International was honored with this coveted and only Pencil last week. The prize also attracted attention at customs. "Winning a Yellow Pencil is pretty exciting. At the latest when you want to leave England with it and get stuck at the strict security check at the airport because nobody believes that this is what a medal looks like," says Pius Walker. In the end, they agreed that it was "a harmless paperweight". (pan)
