"Regulation needs serenity": David Rosenthal on laws and AI
The Communication Summit 2024 discussed the use of AI in the media sector. m&k Werbewoche.ch spoke with experts from the fields of law, media, filmmaking, and education, which led to the idea for a miniseries. In this episode: David Rosenthal, an expert in data and technology law at Vischer Anwälte, discusses copyright issues related to machine-generated content.
David Rosenthal, an expert in data and technology law at Vischer Attorneys at Law, discussed the issue of copyright in connection with artificial intelligence (AI) at the Communication Summit 2024 at ETH Zurich. He emphasized that works generated purely by a machine are not normally protected by copyright unless a human contributes creative elements.
Rosenthal also emphasized the importance of clear guidelines and tools to simplify complex legal issues related to AI. In terms of regulation, he emphasized the need for a balanced approach and warned against enacting too many new laws as this could lead to an increased administrative burden. He also discussed the EU AI Act and emphasized the importance of gathering experience and clearly defined rules.
Rosenthal personally uses AI mainly as a text generation tool for specific applications, without letting it make decisions independently.
