Cash-out strengthens Axel Springer in Switzerland
One man's sorrow is another man's joy: the publishing groups Handelszeitung and Jean Frey, which belong to the Axel Springer Group, are taking over the entire subscriber base of the weekly business newspaper Cash from Ringier. The German Axel Springer is thus further expanding the market position of its Swiss business titles Handelszeitung, Bilanz and Stocks.
One man's sorrow is another man's joy: the publishing groups Handelszeitung and Jean Frey, which belong to the Axel Springer Group, are taking over the entire subscriber base of the weekly business newspaper Cash from Ringier. The German Axel Springer is thus further expanding the market position of its Swiss business titles Handelszeitung, Bilanz and Stocks.
The anticipated discontinuation of the print edition of Cash at the end of June will bring unexpected growth to the other Swiss business publications. From July, the 43,000 Cash subscribers can choose to receive either the weekly Handelszeitung (circulation: 30,776 copies), the bi-weekly Bilanz (circulation: 38,100 copies) or the fortnightly investor magazine Stocks (circulation: 18,250 copies). According to Axel Springer-Verlag, existing Cash subscribers will receive the magazine for the entire paid subscription period at no additional cost. Ralph Büchi, Chairman of the Group Management Handelszeitung and Jean Frey, is convinced that this step will significantly improve the market position of the three business publications: "We expect very positive effects on both the reader and advertising markets."
The anticipated discontinuation of the print edition of Cash at the end of June will bring unexpected growth to the other Swiss business publications. From July, the 43,000 Cash subscribers can choose to receive either the weekly Handelszeitung (circulation: 30,776 copies), the bi-weekly Bilanz (circulation: 38,100 copies) or the fortnightly investor magazine Stocks (circulation: 18,250 copies). According to Axel Springer-Verlag, existing Cash subscribers will receive the magazine for the entire paid subscription period at no additional cost. Ralph Büchi, Chairman of the Group Management Handelszeitung and Jean Frey, is convinced that this step will significantly improve the market position of the three business publications: "We expect very positive effects on both the reader and advertising markets."
