CBS Corporation takes over Last.fm
Following the billion-dollar wave of US acquisitions in the online sector, Europe is following suit: CBS Corporation is buying the social community site Last.fm for around 300 million dollars. CBS Corporation has thus made the largest Web. 2.0 investment on the old continent. CBS intends to increase its online reach with the acquisition.
Following the billion-dollar wave of US acquisitions in the online sector, Europe is following suit: CBS Corporation is buying the social community site Last.fm for around 300 million dollars. CBS Corporation has thus made the largest Web. 2.0 investment on the old continent. CBS intends to increase its online reach with the acquisition.
With over 20 million users in more than 230 countries, Last.fm is the largest social community for music. CBS is correspondingly euphoric: "Last.fm's management has an excellent understanding of how to maintain a balance between growth, a committed community and the potential for monetization." It has been agreed that the founders of Last.fm, German Felix Miller, Austrian Martin Stiksel and Englishman Richard Jones, will continue to manage the network. According to the press portal, the partners share the vision of intelligent, personalized media offerings and social networking. Felix Miller: "Together, we will offer people a new way of consuming media in the areas of news, sport and entertainment."
Last.fm has been bringing listeners, artists and music together since 2002. Users can listen to their favorite music on their iPods, itunes, winamp and 50 other players and "scrobble" with the Last.fm software: With the help of their own song collection, a personal music profile is created, which contains their own charts, individualized radio stations, music and concert recommendations. Based on these user profiles, Last.fm also searches for like-minded people and offers its users the opportunity to add friends and create groups in which users with similar musical interests can come together.
With over 20 million users in more than 230 countries, Last.fm is the largest social community for music. CBS is correspondingly euphoric: "Last.fm's management has an excellent understanding of how to maintain a balance between growth, a committed community and the potential for monetization." It has been agreed that the founders of Last.fm, German Felix Miller, Austrian Martin Stiksel and Englishman Richard Jones, will continue to manage the network. According to the press portal, the partners share the vision of intelligent, personalized media offerings and social networking. Felix Miller: "Together, we will offer people a new way of consuming media in the areas of news, sport and entertainment."
Last.fm has been bringing listeners, artists and music together since 2002. Users can listen to their favorite music on their iPods, itunes, winamp and 50 other players and "scrobble" with the Last.fm software: With the help of their own song collection, a personal music profile is created, which contains their own charts, individualized radio stations, music and concert recommendations. Based on these user profiles, Last.fm also searches for like-minded people and offers its users the opportunity to add friends and create groups in which users with similar musical interests can come together.
