Serviceplan Suisse encourages sharing with Torino
Camille Bloch's Torino Branches are now available in a new format. To mark the occasion, Serviceplan Suisse has developed a campaign at the House of Communication that focuses on sharing.
Torino chocolates sweeten people's everyday lives in different varieties and formats. The specialties - from the cocoa bean to the finished product - have been produced by Chocolats Camille Bloch in Courtelary since 1929. And now, as of recently, in the form of 320 grams of melt-in-the-mouth indulgence spread over 16 mini-branches. Serviceplan Suisse is responsible for the creation and realization of a digital launch campaign for the new 320g box. The sweet core of the campaign is a commercial in which everyday moments are transformed into extraordinary ones by the melt-in-the-mouth Torino indulgence, in keeping with the Torino brand world. Staged in a fantastic world of taste, enriched with many magical elements created in collaboration with Cloudscape - and the core message that Torino enchants everyone and is therefore now also available in a format that makes sharing easier.
The campaign was launched in close collaboration with the media agency Mediatonic. With Digital Out of Home and Out of Home, where the focus is on the largest Swiss cities, as well as online on social media platforms such as YouTube, Facebook, Instagram and Pinterest, where an extended target group is targeted.
Responsible at the House of Communication Zurich: Micha Seger (Executive Creative Direction), Iona Marinescu (Art Direction), Günter Zumbach, Gope Kelsang (Text), Audrey Isaak, Andrea Staub (Account Direction); Raul Serrat (Chief Creative Officer), Nathalie Diethelm (CEO). Responsible at Cloudscape: Daniel Müri, Patrick Baumann. Responsible at Mediatonic: Marco Rose, David Rahenbrock. Responsible at Camille Bloch: Fabienne Leuenberger (Head of Marketing), Tamara Roth (Marketing Specialist International).
